Market Audit
Turning Insights into ImpactIn a market where every square inch of shelf space counts, understanding how your product performs at the ground level isn't a luxury – it's a necessity. That's where Market Audit steps in.
A Market Audit isn't just data collection – it's a strategic tool that gives brands
visibility beyond spreadsheets. It reveals how your products are positioned, perceived,
and performing in the real marketplace – across stores, distributors, competitors, and
regions.
Why Market Audit Matters
Even the strongest supply chain or marketing strategy can fall flat if there's a gap between what’s planned and what’s happening on the ground. Market Audits help bridge this gap by:
- Identifying Distribution Gaps: Are your products reaching the right markets and retail points?
- Analyzing Competitor Activity: Are competitors running offers, pushing new SKUs, or increasing visibility?
- Understanding Retailer Feedback: What are sellers saying about pricing, push, and sell-through?
- Assessing Brand Visibility: Are your products displayed properly with the right branding?
- Tracking In-Store Availability: Are you losing sales due to frequent stockouts at retail points?
What We Cover in a Market Audit at RSC
We go beyond surface-level checks. Our comprehensive market audit includes:
- Retail Outlet Surveys (GT & MT formats)
- Product Availability Checks
- Price Mapping & Offer Comparisons
- Visibility & POSM Evaluation
- Customer Buying Behaviour Observation
- Competitor Benchmarking
- Distributor & Retailer Interaction Logs
How It Drives Growth
We recently audited a leading snacks brand across 7 states. Insights revealed that 40% of Tier-2 outlets had inconsistent stock, while a rival brand had placed 2X more shelf talkers in major chains. Within 30 days of corrective action, the client reported a 12% uplift in sales and expanded shelf share by 18%. That’s the power of real-time market intelligence.
Who Needs Market Audits?
- FMCG brands launching new products
- Companies expanding into new territories
- Marketing teams planning ATL/BTL campaigns
- Sales heads needing ground-level visibility
- Distributors seeking performance metrics
Why RSC?
With a pan-India auditor network, real-time digital reporting, and deep experience in FMCG & retail, RSC empowers brands with insights that move the needle.
We don’t just audit – we decode what’s happening in the market and tell you what to do next.
Ready to see what the market is really saying? Let’s audit your presence, decode the gaps, and unlock your next growth opportunity.
Want to collaborate?
Let's move your Business